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Fujitsu interested in crypto trading services, trademark application reveals

Japanese tech giant Fujitsu filed a trademark application with the United States Patent and Trademark Office (USPTO), revealing its intent to offer brokerage services for cryptocurrency trading, among other crypto and non-crypto financial facilities.

Fujitsu’s trademark application aims to register a new mark which “consists of the stylized word FUJITSU with a sideways s shaped swirl over the J and I,” as evidenced in the official document filed on March 16. The branding is dedicated to offering financial services, which include acceptance of deposits, financing loans and financial management and exchange of crypto assets.

Fujitsu trademark application filed for the above logo. Source:

The image above represents the updated logo that Fujitsu intends to trademark for providing the said services. In addition, the snippet below provides an overview of the services Fujitsu disclosed with the USPTO, along with the trademark request.

Fujitsu’s trademark application for crypto services. Source:

Fujitsu’s growing interest in web3 became evident when it launched a Web3 acceleration platform for startups and partner companies in February. The platform aims to support the creation of a diverse ecosystem of Web3 applications across a range of use cases, such as digital content rights management, business transactions, contracts, and processes.

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At the beginning of 2023, financial regulators in Japan urged global regulators to introduce tougher banking rules for the crypto sector.

Deputy director-general of the Financial Services Agency’s Strategy Development and Management Bureau, Mamoru Yanase, acknowledged that the problem wasn’t with crypto. “What’s brought about the latest scandal isn’t crypto technology itself,” he said, adding that the blame lay with “loose governance, lax internal controls and the absence of regulation and supervision.”

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